Exhibition time: June 27, 2023 – June 29, 2023,
exhibition venue: Birmingham -The National Exhibition Centre B40 1NT- Birmingham International Exhibition Centre,
organizers: Hyve Exhibition Group,
holding cycle: once a year,
exhibition area: 35,000 square meters,
visitors: 20,000 people, the number of exhibitors and exhibitors brands reached 1,800.
The exhibition began in 1974, jointly sponsored by the British Garden and Outdoor Recreation Association, the British Hardware Union and the Household Goods Manufacturing Supplies Association, once a year. The exhibition is the most influential professional trade show in the UK garden hardware industry. The scale and influence of the exhibition are in the forefront of the global flower and horticultural exhibition.
Glee is an excellent platform for inspiring garden retail products, the ideal trade platform for launching new products and ideas, raising brand awareness, finding suppliers, cultivating existing trade relationships and developing new business contacts.
The total value of the UK horticulture industry was £5.7 billion in 2019, and the UK horticulture market grew by an average of 3% in 2018-2020.
More than 87 per cent of UK households own a garden, the average UK household spends £150 on a garden, and more than two-thirds of adults visit a botanic garden at least once a year.
Landscaping related industries in the UK contribute approximately £24.2 billion to GDP and create 570,000 jobs in the UK. The strong interest of the British people in home improvement, gradually extending to the garden, has stimulated the development of this market. Horticultural products, garden debris, garden buildings, respectively, occupy more than 20% of the market share. Each category of products has different influences and trends. For example, operating “high-value” garden projects, such as paving roads, walls and greenhouses, could be delayed if consumer confidence falls. Wet and windy weather, will lead to increased sales of fence products.
The market for certain garden supplies, such as barbecues, greenhouses and garden furniture, is very mature, and the pursuit of quality materials and styles is the main factor driving transactions. Areas under development include garden rooms and garden decorations. Artificial grass is also becoming more and more popular. A clear trend is the desire to increase the recreational use of gardens, including socializing and eating together. This helps the garden market continue to grow.